Retail consists of the sale of goods or merchandise from a fixed location .It may be a department store, boutique or kiosk. retail displays are the end of the supply chain in the product life cycle. Retailer can buy either from the whole sale merchandise or from the manufacturer. The lot size can be decided by the retailer. Retail segment is booming in every country in the world .In united stated Fast moving consumer goods forms the majority of the products sold in the retail market.


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