Celebrity Endorsement Sites That Actually Work!!
Twitter is getting ready to roll out it’s attempt to dip a few toes into social endorsements, but failing to even get knee deep in celebrity endorsements with it's new ad platform. This sounds like it should be fantastic news for us marketers on Twitter. Finally a self-serve platform that allows us to tap in to the rapidly growing Twittersphere. So why are we not excited?
The reality is that Twitter’s new ad platform is likely to fail, and those tweet ads that do succeed will almost certainly be in the business of brand exposure rather than any kind of traffic arbitrage ROI. That sounds alright for some. But for most of us, this is 2-3 years past-due and is a huge disappointment when their attempt to leverage celebrity endorsements. It looks as if third party celebrity retweet networks such as celebrityretweets.com or new forms of celebrity endorsements such as paying celebrities to follow brands on famousfollowers.com will remain the new choice for celebrities to make money on Twitter that actual give marketers tangible ROI.
Below are some problems with the new Twitter ad platform:
“As we previously described, the new system serves up ads based on keywords in Twitter search queries.”
Sounds pretty sensible. If a user is searching for coffee (for whatever reason), maybe Starbucks can get away with promoting their new beverage. But what kind of percentage of Twitter users actively use search? How does this effect the celebrity retweet?
The second, and perhaps more worrying, topic covered in the announcement raises up the dirty issue of a performance based quality score.
“A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it.”
I just don’t quite understand the logic behind this when trying to build engaging branded social endorsements. If an advertiser is paying by CPM, the performance shouldn’t matter. The last thing we want to be worrying about is some magic algorithm to determine how many clicks, replies and retweets we need to be receiving to keep our advertising campaign alive.
If an advertiser is paying by the click…fine. A quality score is necessary. But on a CPM basis, why Twitter would want to complicate a simple equation is beyond me. Particularly considering the advertisers likely to be using the celebrity endorsement services which are in the “spreading brand awareness” target directive.
The Twitter ad platform has failed to leverage the hundreds of millions of social media users actively on Twitter to drive measurable connections between top-tier celebrities with top-tier consumer brands. The only leading alternative is to use celebrity endorsement networks or other types of celebrity endorsements if you want return on investment on your social marketing Initiatives.
More Catwoman news
You might have previously read about the upcoming Batman movie "Dark Knight Rises" where the legendary Batman aid Catwoman is reprised. Well, we have more news from that. This time a fun take on the suit supposed to be worn by Catwoman in the movie.
I was browsing thru the Internet for the latest gags on movies and stumbled on this particular website where they talk about the latex suit of Catwoman and how little girls are now wanting a barbie doll suited up with latex instead of some fairy princess clothing. But... the real take is on the actress playing the role of Catwoman. The article was hilarious as it really points out the facts after taking a gig at them. It starts with kids and then to batman fantasies and puts up the facts in front after some hilarious moments. Give it a read, you'll have a great time for sure.
Increasing people to your blog
So me as a Blog writer was wondering how many people actually get to see my blog and visit it on a regular basis. I called upon my technologically enthusiastic friend who showed me the statistics board of blogger and some other websites on the Internet from where I can fetch stats of how many people visited my blog. Then he started explaining what this means to my blog/website.
This whole 'people visiting website' is termed as Traffic. We noted that people come to my blog on a natural basis which means I'm pulling them naturally and not by means of any marketing. But there are many methods out there which popular websites deply to get targeted traffic to their websites. This is called increasing web traffic marketing.
Web traffic is the lifeblood of any Internet website business, and increasing that Web traffic is one of the most important things that you can do on a daily basis in your Web site business. Increasing Web traffic can be easier or more difficult depending on how easy or difficult you make it. My friend mentioned that increasing web traffic is guaranteed but Web traffic generally does not work. When you first get started online, you may be pounded with various offers for guaranteed Web traffic; unfortunately, guaranteed Web traffic is practically a scam. The problem with guaranteed Web traffic is that no matter where it comes from the visitor is not expecting to land on your website and in most cases anything like it.
So what can you legitimately do to increase Web traffic, actually increase quality Web traffic to your website?
There are a number of different things in web traffic marketing that you can do. There are dedicated websites to teach you that and also the steps that you can follow up to check the results of your marketing. Good luck!
